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February 2010
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The 4 S’s of Social Media

by Bruce Newman

   This article was originally published in The Productivity Institute (PI) Newsletter

Traditional marketing programs emphasize the importance of the 4 P’s (Product, Price, Place (distribution), and Promotion).  Utilizing various combinations of these components allow marketers to reach many different target markets.

The growth of social media transformed the 4 P’s into the 4 R’s (Review, Respond, Record, and Redirect). 
• Review – what the social media community is saying about you
• Respond – appropriately and accurately to any postings or comments
• Record – providing short videos that inform and educate
    Note: I prefer Recognize – brand recognition and its promotion/evolution
• Redirect – providing content across multiple sites to improve visibility and search engine rankings.

They are not as established as the 4 P’s but perhaps that is because of their “newness”; after all, social media has only been around for a few years.

Nevertheless, I think they can be improved.  As companies are increasingly viewing social media as both a networking and business tool, they need a foundation which espouses its key principles.

Recently, while I was working on a presentation that discussed the 4 R’s, my wife came over and asked, shouldn’t I use the 4 S’s for social media?  Upon reflection, I thought she had made a valid point and subsequently developed the 4 S’s.  As a test, I discussed both the 4 R’s and the 4 S’s during my presentation and asked the audience which they preferred.  The overwhelming response favored the 4 S’s.

The 4 S’s
• Social – being sociable and appropriate is #1
• Sharing – share your relevant content and profiles across multiple social media sites
• Sustain – your presence by consistently providing appropriate and substantive responses to any postings or comments
• Strategy – create and implement an effective social media plan

The 4 S’s exemplify the behavior and potential of social media. 

Social
Of primary importance is sociability.  If you’re not sociable, honest and conscientious, you will not be successful in this medium.  It is these interactions with people and communities that will form the basis for all subsequent communications. 

Sharing
While doing this, you should share valuable and relevant content – of any format - with peers and your community, sometimes across multiple social media platforms, when appropriate.  One aspect that is extremely important and yet frequently overlooked is the completion of your profile(s) on each social media platform since almost all of them have a personal and business component. 

Sustain
Increasingly, companies are using social media for real time interactions with prospects, customers and interested respondents.  Sustaining a presence through new entries – often across multiple platforms – and quickly servicing posts and comments on a regular basis can help brand a company as an industry leader.

Strategy
Given the number of social media users, the large number of social media platforms, and its growing ranking relevance, developing and implementing an effective strategy to achieve your goals is rapidly becoming a necessity.  Just having a Facebook page for example, is no longer sufficient.

By following the guidelines of the 4 S’s, you will have the foundation upon which to build an effective and strategic social media presence to help achieve your goals.

Bruce Newman is the Vice President at The Productivity Institute, LLC, a leader in locating, evaluating and matching the specific areas of expertise of consultants to the needs of its clients.  An expert on social media, Bruce constantly writes and gives talks on many facets of social media including branding, social media strategies and policy.  He has also developed several social media training courses. In addition, Bruce is the editor of the Productivity Institute Newsletter, a free content-is-king newsletter and thought leader.  Follow him on LinkedIn, Twitter and the Productivity Institute blog.

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December 23rd, 2009 by Bruce

Get Better Results by Networking in Other Person’s Style

by Lillian D. Bjorseth

   This article was published in The Productivity Institute (PI) Newsletter

Want to make the most effective use of your networking time and dollars? Then hone your people-reading skills so you can network in the other person’s comfort zone.

Each of you is as unique as a snowflake, yet you also share similarities - enough so that behavioral characteristics can be grouped into four major categories. You might be thinking, “Oh, I took that DISC tool at work to help me communicate, manage or sell better. What’s the importance in networking?”

Glad you asked!

People-reading skills are pervasive throughout your interpersonal relationship-building activities:  when speaking with people at events, making referrals and communicating with them via email or the phone. Knowing how to adapt and flex to increase the other’s comfort level is sure to increase your success.

If you are a Dauntless (Dominance) and Indefatigable (Influence) style, you are naturally more assertive, fast-paced, outgoing and take-charge. It is relatively easy for you to meet and talk with others. As Supportive (Steadiness) and Careful (Conscientiousness) people, you tend to be introspective, pensive, quiet and slower-paced. You usually find business and social events more difficult, even a necessary burden at times.

You may be a combination of several styles and find yourself exhibiting different behaviors at different networking events. If you are nearly equal Indefatigable and Careful styles, you may be at ease and really enjoy certain events; other times you would rather be alone or may become irritated if the meeting is not organized and orchestrated to your high standards. You need to recognize and adjust to differences within you just as you recognize and adjust to differences among people. Each style has strengths and limitations.

Your behavior in networking situations may vary from that you exhibit in the office, e.g., that of a manager. Networking and interacting with strangers can be much more stress producing! That’s why I specifically created relationship-building applications.

Dauntless Networker

If you are a Dauntless Networker, you rush in where mere mortals fear to tread! No matter that you are a low-level supervisor and the other attendees are top-level managers. You dislike corporate hierarchies and try to ignore or work around them. You relish being number one even if your company has only one employee. If you are an entrepreneur, no one will ever know your two-year-old business has yet to make a profit!

At networking events, people feel your presence when you walk into a room. At meetings, you let people know your opinions. Others know you are someone to reckon with. You may overwhelm people with your confident, powerful style when they first meet you or try to rekindle relationships. Your high sense of self-worth, your powerful aura and your impression of “knowing it all” need to be kept within limits.

You are good at getting results. What others may question is how you accomplish them. Be more considerate of other people’s feelings, and the sky is the limit for you in relationship building … and your career.

Supportive Networker

A quiet, even-handed, steady approach pervades throughout your activities if you are a Supportive Networker. You are known for the calming effect you have on others. Your sincerity is evident through your handshake, your smile and your demeanor.

You are by far the best listener. Your “Tell me more,” “Go on,” and “What do you think?” prompts encourage others to open up to you and make them feel important; however, more outgoing styles may unabashedly take advantage of you!

You don’t want to knowingly hurt anyone’s feelings. You tend to be uncomfortable when the conversation heats up and would rather withdraw into your shell until any conflict blows over. If, however, you think you may be the cause of any ill feelings, you will approach the person to smooth things over.

Preferring the security of warm, friendly relationships, you like to avoid the unknown. Yet, as a Supportive-style business owner or employee, you know the benefits of networking and that occasionally you have “to take the plunge.” Your compromise is to seek a safe environment, which may mean talking to the same person for most of the event. It’s okay to talk with only two people; however, it’s also good for you to set a goal to slowly work that number up to three or four people.

How the Two Adapt and Flex

It is readily apparent that we could have oil and water mixing when these two styles interact. Here are steps the Dauntless person can take to make the Supportive style feel more comfortable. At all costs, avoid the “I am who I am. Tough.” approach that some Dauntless styles assume.
• Avoid your impulse to interrupt their slower, deliberate responses or finish their sentences.
• Draw them out by asking opened-ended questions.
• Introduce them to your acquaintances.
• Steer clear of confrontation.

Supportive people, take a deep breath, and:
• Be prepared for quick topic changes or incomplete sentences.
• Don’t take the brusque, blunt style personally.
• Use your naturally good listening techniques; you may learn from their creative, visionary outlook.
• Look them in the eye while they and you are speaking.

Lillian Bjorseth has worked with tens of thousands of people nationwide through her often life-changing programs based on adapting and flexing to improve personal and business communication. She can be reached at www.duoforce.com or www.greaterchicagonetworking.com

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December 23rd, 2009 by Bruce

HR Department Evaluation

by Greg Chartier, Ph.D, SPHR

   This article was originally published in The Productivity Institute (PI) Newsletter

I am often asked to look at HR Departments and functions to see how effective and efficient they are.  As a result, I’ve developed a series of measures to use to conduct this evaluation.  It includes organization-wide metrics which might not show up in “HR Reports” as well as those which can be used for specific HR programs. Since 2010 looks to be just as challenging a year as 2009, it seems like a good time to review your HR Department and make sure it’s doing its’ part to contribute to company success.

• Are the people we have the most productive in our industry?

• What is our productivity (Output) per dollar of people costs spent?

• Can HR show the trend (over several years and project future years) and compare it to our chief competitors.

• What is our “People Profit” (The number of dollars of “people” costs we must incur in order to generate a dollar of profit)? What is the trend and how does it compare to our chief competitors?  What is our “Revenue per employee”? Is it higher than our competitors?

• Do we have the right number of people in our organization?

• Does HR have a metric/ system for ensuring we are not OVER-STAFFED? Do we compare our Headcount per unit of production/ sales to that of our direct competitors to ensure we don’t have headcount “fat”?

• Are we UNDER STAFFED in areas, where if we added people in key areas, we would increase our profitability?

• Are we overpaying our employees for the output they produce?

• Can HR show the impact of pay increases? What is the % increase in employee performance as the result of every 1% increase in pay?

• Does paying top dollar matter? Do the employees paid in the top quartile of the salary range produce proportionally more output than those paid in the middle quartile?

• Who are we over / under paying? Demonstrate we have an effective system for identifying and forecasting whether we are under or over paying our employees.

• Is there evidence that our benefits programs really attract or keep people?

• Do we improve the people we have? (Make them more skilled and productive)

• Is Training a Critical Success Factor? Is there a correlation in our industry between the % of all people costs spent on training/ OD and firm profitability?

• Does Training make a difference in performance? What is the percent increase in performance as a result of every $1,000 spent on training?

• Does HR have evidence that having “the best” employees is a Critical Success Factor (CSF) in our industry because the most profitable firms have a high proportion of “quality” employees and the less successful firms have lower proportion of “quality” employees?

• Has HR identified the jobs/ functional areas where having great people is essential for corporate success (a CSF)?

• Does adding more or higher quality HR resources make a difference? Is the Return on Investment in Human Resources higher than the ROI on Capital or for plant and equipment?

• Do we attract and hire the very best people we can afford?

• Did we hire better people this year (more productive per dollar spent in salary) than last?

• Demonstrate that we are hiring people with competencies and skills that give us a competitive advantage over our competitors.

• Do we “fix” our “problem” employees rapidly or get rid of them if they are too expensive to “fix”?

• What percentage of “poor” performers become “very good” performers within a year, as a result of our employee relations efforts?

• Show we get rid of our poor performers that can’t be “fixed” at a rate faster than our competitors.

• Is there evidence HR identifies and effectively “fixes”" bad” managers?

• Is there evidence HR provides guidance and help to strengthen our managers and teams?

• Does HR give managers multi-options and do its programs allow managers to “adjust” corporate policies to fit “local” needs? We give managers input into policies before they are initiated.

• Do we forecast and prevent people problems better than the best in the industry?

• Is our HR department efficient and does it continually improve?

• Is there evidence that HR continually improves its programs? Drops it’s ineffective ones?

• Is there evidence that putting more HR resources in an area dramatically impacts that areas productivity and profitability?

• What percent of all corporate spending goes to HR? How does it compare to last year and our best competitors? Are our costs per unit of HR service below those of our best competitors given an equal quality of service?

• Do key departments and products get the most Human Resources help?

• Are our employees satisfied?

• Do employees report they are more satisfied this year with the way they are treated? (Compared to last year?).

• Does HR have evidence of the impact of employee satisfaction on our employee’s productivity and retention?

• Is there evidence that we get the most from our talent?

• Is our over-all HR strategy aligned with our business strategy?

• What is our over-all HR strategy?

• Is there evidence it adequately shifts, as our business needs change?

• Has HR done a competitive analysis (over-all and by function) to see where we need to shift our efforts in order to beat our competitors in every HR category?

• Does our HR strategy reinforce our corporate values and culture?

• Is there evidence that HR has significantly added to our shareholders value?

The answers to these measures will help answer the fundamental question of all:  Is HR contributing, the way it should be, to the success of the company?

Good luck in 2010 and Happy Holidays.

Greg Chartier is Principal of The Office of Gregory J Chartier, a Human Resources Consulting firm and is a well-known management consultant, educator and speaker.  His practice consists of two broad areas:  Human Resources management and outsourcing for firms of less than 100 employees and Management Training. His business experience includes management positions with Pfizer, The Chase Manhattan Bank, The Bank of New York and Johnson and Johnson.  He is also a Board Member of the Job Service Employers Council (JSEC) of the New York State Department of Labor.  Greg can be reached at greg.chartier@att.net and by phone at 914-548-1689.

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December 23rd, 2009 by Bruce

The Way It Used to Was

by Norman Levine

   This article was published in The Productivity Institute (PI) Newsletter

Saturday afternoon. We’d come in anytime. Who had watches? There were two movies, a serial, Looney-Tunes, RKO Pathe News, a Pete Smith Special, previews, a sing-along and the March of Dimes collection box. Five hours.

The guy from the other side of the tracks got the girl next door. The schoolyard bully did a stretch up the river while the smarmy class prez went from the D.A.’s office to the Governor’s mansion until a cub reporter got a scoop that he threw his wife down the stairs and the big time lawyer fell while the newspaperman rose and the world was set to rights.

Having been suckled on matinees we had movie-smarts. We could tell the suave double-crosser from the honest sucker by his mustache alone. And when we were ready for the mean streets, just a bit unprepared for the grit and grime we remembered what Tarzan said to Jane, It’s a jungle out there, and that’s when our skin grew its necessary fur.

If the Shadow knew what lurked in the hearts of men who knew what lurked in the heart of the Shadow? Did he have a double life? Was he a mad scientist in his subterranean garage? Not likely.

The villain operated out of an abandoned warehouse on the other side of town. One day the place would be surrounded by incorruptible police and the chief would shout for him to come out with his hands up. If he shot his way out the good cop would simply nurse a flesh wound while Pat O’Brien would appear to give the nut case his last rights.

It was a tidy world. Even second bananas knew who they were. They taught us about the unattainable. If there was an object of desire to be had these were the one’s who never quite got it. There was usually a fellow with glasses who ended up with the second banana(ette). She was crazy about him anyway. How nice when seconds marry seconds, the rule of bananas.

It’s a good thing we don’t get to see the movie of our life before we live it, or even the coming attractions. Then we would know our place by the billing alone and the rest of it wouldn’t be the worth the price of admission.

We got weary as the plot finally caught up to what we already knew. This is where we came in, somebody mumbled. When we left the theatre we almost believed that life made sense. Look how the middle always connected the beginning to the end.

Norm Levine is a happily retired pharmacist. After reading doctor’s chicken scratch hand-writing for 53 years he has taken to prose and poetry writing himself. He has published two books of poetry along with his wife, Peggy Aylsworth and one work of his own. Some of his poems are available on http://poetsplace.blogspot.com. He claims to have found his calling in creative idleness, thinking great thoughts which he tosses off the Santa Monica pier in a bottle.

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December 23rd, 2009 by Bruce

Everything I Needed to Learn About Training I Learned in Kindergarten

by Adrian Miller

   This article was originally published in The Productivity Institute (PI) Newsletter

Some experts believe that the first few years of life are the most formative.  Others suggest that the early teens are the most influential.  Personally, I’m not so sure; there seems to be some good logic in both views.  However, regardless of whether my personality was crafted as an infant or a teen, I can say one thing with confidence: I learned some very important things about training in kindergarten.   Here’s my favorite three.

Kindergarten/Training Principle #1: Don’t Make Me Cry, Don’t Make Me Turn Away

As a grown-up, I’ve learned to cope with many situations that, in kindergarten, used to outright floor me and have me screaming at the top of my lungs; or, at least, sulking in a dark corner, waiting for the chance to go home.  And at the top of this coping list is dealing with boring or stressful situations. 

When faced with boredom or stress, I’m now fully aware that the best thing to do is not to create a scene or start banging my arms down on a desk or carpet.  That is, I learned to mask my true reaction – freaking out — and replace it with a polite smile, or a stifled yawn.   As a thriving kindergarten student, however, I hadn’t quite yet honed this important coping skill; and so when faced with a situation that I found disagreeable, I expressed my feelings quite visibly, and some might say, quite honestly.  I was unhappy, and believe me, it showed.

As a trainer, and as someone who has a vested interest in the growth and development of great training (regardless of whether I’m a part of it or not), I’m fortunate to carry around this kernel of kindergarten wisdom: people might look like they’re not freaking out, but inside, they might very well be screaming and pleading for the day to end. 

And with this insight, I’ve learned that I must be particularly sensitive to the energy and body language that I’m receiving from training participants.  Sure, on the surface, they may look fairly composed; but that’s just something we’ve all learned to do as grown-ups.  Yet if I’m boring them, or if I’m stressing them out because my delivery is not engaging them, then I have to adjust. 

For example, I may find it valuable to break up a large group into smaller groups if I feel that the room needs an energy boost.  Or I might suggest an early break if I feel that I need to reestablish the goals of the training, and can more effectively do it after a clarifying and refreshing time out.  Or, I may simply forego a planned presentation, and instead, open up the floor for questions and answers.  There’s no hard and fast rule as to what is needed; there’s only the principle that, as a trainer, I must remember that on the surface, my trainees might not be expressing their true opinion about the training.  It’s up to me to scan for this, and to make adjustments as I detect changes, both good and bad.

Kindergarten/Training Principle #2: Nap Time is Invaluable

Though different people have different kindergarten experiences, one unifying theme that bridges both generations and cultures tends to be the nap period. 

Whether 10 minutes or half an hour, the majority of us experienced that special time in kindergarten where the lights were turned off, and the window shades drawn; and it was quiet, sleepy time.  A chance to restore our spent energies, and return to the kindergarten experience with new and positive energy.

Until I became a trainer, I didn’t give this any thought.  I just figured that they told us to lie down because they were tired of the noise we were making, and needed a break.  Yet eventually, the insight dawned on me that nap time served me very well.  Nap time enabled my young, energetic, and sensory-overloaded mind and body to recharge.  It gave me a stamina boost that helped me focus on post-nap activities, such as potato painting, or the all important sing-a-long.  In other words: nap time served a primary strategic purpose (who knew?).

Fast forward to today, and I can see that the same strategic importance remains.  Trainees need “down time” (if not necessarily nap time, though some do…).  Training can be overwhelming; especially since, at heart, all training is about change.  Since change is the most stressful thing that both people and companies experience, it’s incumbent upon me to ensure that I know when my trainees are becoming agitated, and when a short time-out break is going to serve them well.

I’m also reminded that the capacity for people – not just trainees, but people in general – to learn something new tends to peak at about the 30 minute mark.  That is, anything beyond 30 minutes, and the ability to accept and process information begins to wane.  After an hour or so, I believe that it can be counterproductive to convey any information.

This isn’t a negative situation; nor is it a critical observation.  It’s not that trainees don’t want to learn, or that they can’t.  It’s simple human tolerances.  We aren’t meant to sit for more than an hour and learn something; it’s not actually within our biological development, if you really look at it.  Can you imagine our cave people ancestors spending hours learning how to hunt and gather?  They’d be eaten; or they’d starve, or both.

We’ve come along way since our cave days, but not as far as it may seem.  We still need to learn things, obviously, but we still require frequent breaks.  Though we may not yet be at the “nap time” stage in workplace training (though perhaps one day?), as a trainer, I can address this need nicely by ensuring that breaks happen frequently enough so that trainees stay fresh, alert, and engaged. 

Kindergarten/Training Principle #3: You remember the good times

Though as adults we’ve have countless experiences, and each of those moments takes up residence in our memory, we can all probably hearken back to our kindergarten days to recall whether we enjoyed it or not.  And as we reflect upon those enjoyable moments, we’re overcome by a feeling of gladness; of a fond memory unraveling inside us.  That’s the feeling of an open-minded experience. 

It’s also fair to say that people who enjoyed kindergarten got more out of the experience than those who dreaded it.  Though we don’t cognitively recall what we learned or how, if we liked kindergarten – if we liked our teacher, and liked the atmosphere of where we were learning – we certainly learned much more than we realized.  After all, even now as adults, often the most enjoyable and effective learning takes place when we don’t know that we’re learning.  In such cases, we learn better because there’s no inner resistance to learning; there’s no mental labeling, or psycholgoical border crossing official, who says “this is a learning experience, it is now entering your mind, please be aware and ensure that you want this to happen”. 

Seen in this way, a powerful insight that was brokered in kindergarten is that people learn more when they enjoy themselves.  They not only learn more, but they remember more; and that is the key, since at some early point the training will end, and the trainee will need to apply what she/he has learned.  If a trainee has a horrible experience, chances are she/he will retain only what is barely necessary; items that will help them keep her/his job (e.g. a new protocol or policy).  But there won’t be any real lasting growth as a result of the training; growth that goes beyond the framework of the curriculum.   

Ensuring that trainees enjoy their learning experience shouldn’t, however, be confused as providing trainees with a party or celebration each time.  Some training is more formal, either because of the subject matter, or because of the environment itself.  This is fine; and there’s no need to necessarily have trainees doing the limbo and wearing nacho hats in order to create memorable training experiences. 

Yet as I learned in kindergarten, this isn’t necessary.  Only as adults do we tend to equate “fun on the outside with fun on the inside”.  It’s often not necessary; all it takes is paying attention to trainees and engaging them in the experience. 

Some trainees will be highly extroverted and gregarious; others will be quiet and analytical.  Some like to talk a lot on the spot; others prefer to take information back to their desks and reflect upon it for a few days.  This is all fine.  As a trainer, it’s my job to use my skills and techniques – in partnership with the organization itself – to see that learners have an enjoyable experience, regardless of the environment or subject matter.

And it bears repeating, because it’s so useful and so easy to forget: when trainees enjoy their training experience, they learn more, retain more, and achieve more. 

And as a trainer, seeing that trainees learn, retain, and achieve, is the ultimate goal of what I do; and, in that sense, what kindergarten did for me, as well.

Adrian Miller is a sales consultant, trainer, speaker and author. President of Adrian Miller Sales Training, she has been providing companies with highly customized sales skills consulting and training for 22 years. She is  also the founder of Adrian’s Network, a virtual business networking community that is winning raving fans in every business sector by providing cost-effective and time efficient networking, and access to increased contacts and connections to business opportunities http://www.adriansnetwork.com .

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December 23rd, 2009 by Bruce

The Pervasiveness of Twitter

by Bruce Newman

   This article was originally published in The Productivity Institute (PI) Newsletter

Who would have thought 140 characters would be so pervasive? Not I, I admit.  And yet, Twitter has in several ways simply overpowered the social media landscape.

It’s hard to believe this has occurred. When you consider that 58% of Twitter users generate less than ten tweets and that the top 5% of users are responsible for 75% of the updates, it becomes readily apparent that a relative few are driving this entire platform.  The attention that Twitter has generated, however, has greatly eviscerated these statistics.

On November 10, 2009, Twitter and LinkedIn announced an agreement in which recent tweets would now be available from within LinkedIn and recent changes to LinkedIn updates could become tweets.  Since LinkedIn is a highly successful social media platform targeted for business professionals, this agreement represents a huge – and at no risk or expense – step for Twitter in building its business appeal and credentials.

This follows recent agreements between Twitter and Google and Twitter and Microsoft to index twitter messages in their respective Google and Bing search engines.  The advantage for Microsoft and Google is that their searches will now include real time input.  How they will present Twitter search results and how it affects their indexing and search algorithms is yet to be determined.  Regardless, it provides additional credibility and relevance to Twitter and the need to even more closely follow existing search engine rankings.

It should be noted that the purpose of this article isn’t to disparage Twitter, only to recognize its ever-growing reach.  Twitter provides real time information and feedback that can be crucial to the functioning and perception of many companies. Some companies have implemented successful Twitter (and social media) strategies.  However, the majority of companies have placed more emphasis on other social media platforms or excluded Twitter entirely.

Most importantly, how will this affect an end user?  At this point, it’s hard to tell.  Just by the nature of its agreements, Twitter’s value has increased and it must be given more credence when plotting social strategy.  If you use LinkedIn, for example, you should continue to regularly update your profile since people in your network will be automatically notified.  How will it affect search engine rankings?  Again, it’s too early to tell.  However, since search engines are putting more emphasis on context, person information and social media activity, the incorporation of a strategy that includes Twitter has now assumed greater importance.

All of these developments in this rapidly changing social media world denote its fluid nature and what has becoming increasingly apparent; the need for companies to implement a comprehensive strategy that allows them to effectively utilize social media to achieve their goals.
 
Bruce Newman is the Vice President at The Productivity Institute, LLC, a leader in locating, evaluating and matching the specific areas of expertise of consultants to the needs of its clients.  An expert on social media, Bruce constantly writes and gives talks on many facets of social media including branding, social media strategies and policy.  He has also developed several social media training courses. In addition, Bruce is the editor of the Productivity Institute Newsletter, a free content-is-king newsletter and thought leader.  Follow him on LinkedIn, Twitter and the Productivity Institute blog.

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November 12th, 2009 by Bruce

More than words – Tips to Hone Great Listening Skills

by Katie Mead

   This article was originally published in The Productivity Institute (PI) Newsletter

We all know the value of superlative communication skills.  However, too often when we think of being a great communicator we think ‘words’ – what we say and how we say it.  But a crucial aspect of being a great communicator is having great listening skills.  Excellent communication is a two way street – here are some tips to hone your listening skills:

Repeat it back
One of the best ways to ensure you’ve heard correctly is to repeat the information as it’s given.  This will help to avoid misunderstandings down the road, and indicate in the moment a high level of involvement.  It proves you were listening and helps you remember what was said later.

Write it down 
Remember taking notes at school?  For memory retention this is a great tool.  At a directors’ meeting, a job interview, or a sales pitch, let your audience know you’ll be taking notes and write down all the important points.  You’ll broadcast your commitment to the conversation and be amazed at how much you remember at the end of the day.

Ask questions
Great listening is also about clarity, and the best way to ensure understanding is to ask questions.  If there’s something you’re not clear about, ask.  If you want to show your audience that you are truly engaged by what they’re saying, ask.  It will be clear that you’re paying attention, and they’ll appreciate your interest.

Maintain eye-contact
We’ve all had conversations with someone who won’t look you in the eye, and we all know how unsettling that can be.  To be a great listener, you have to pay attention.  And one of the best ways to focus on doing that is to maintain eye-contact.  The speaker will feel respected by your attention level, and it will give you a great chance to pick up on any non-verbal cues.  Again, it’s all about clarity.
 
Avoid distraction
As a great listener you want your speaker to know that you’re paying attention.  Turn off your phone, turn off your TV, resist the temptation to check your email, and let others know that you don’t want to be disturbed.  Make sure you choose a setting in which you’re both comfortable – this could be your office or a busy coffee shop – whichever suits the situation best. By demonstrating consideration and respect, you’ll also make it easier to focus on what you’re hearing.

Practice makes perfect
Like any learned skill, the best way to master being a good listener is to practice.  Every time someone engages you in conversation, practice listening actively.  Whether at the playground or a cocktail party, make the most of your opportunity to practice listening. Not only will you strengthen existing relationships, but you’ll make active listening a habit.

Don’t make it about you
Listening with empathy goes a long way to becoming a great listener.  If you’re not thinking about how what the speaker’s saying relates to you, or what your response should be, you’ll be more engaged and won’t miss key concepts.  If you truly want to hear what the other person is saying you’ll find it much easier to listen actively and remember what was said.
 
Developing great communication skills takes time.  Focusing on what someone else is saying will help you understand and communicate with them better; so will knowing the difference between hearing and really listening.  To be a great communicator knowing what to say is only half the battle.  Knowing when to listen is just as important.  Keep your mouth shut, your ears open, listen with respect and good intentions, and you’ll learn a lot.

Katie Mead is the co-founder of Springboard Consulting, Katie is a passionate about good communication.  From a diverse background in the fine arts, she has developed a proven track record of success working in both the for-profit and non-profit sectors. Her particular areas of expertise include marketing, grant writing, non-profit resource building and management, fundraising, and the design and launch of various keynote projects and events.  Katie serves as a founding member of RECREATURA_Arts & Culture, an international arts organization.  Read more from Katie on her blog site: A Love of Art.

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November 12th, 2009 by Bruce

The Dirtiest 4 Letter Word

by Carl Reid

     This article was originally published in The Productivity Institute (PI) Newsletter

When my daughter was about 3 or 4 I began asking her to do things to push her past her limits. She always felt she performed quite well, because she received a lot of encouragement for just attempting to do things most people would say 4-5-6-7-8 year olds aren’t capable of doing. I would get her to do things, like asking her to take her bowl and put it in the sink. Although I knew she couldn’t reach the sink, I just wanted her to try to reach anyway. Dropping the bowl was OK. After a couple of futile attempts, I picked her up so she could place the bowl in the sink. She still felt accomplished in feeling like she still did it herself. Another time I asked her to help me clean an imaginary dirt spot on the wall that was out of her reach. After she tried and figured out she couldn’t reach, I picked her up. She cleaned the spot. She felt very satisfied with her accomplishment.

Not yet 4 1/2 years old, one day I asked her to count to 10. She hadn’t been taught yet, but I thought I would really push her. She responded with the nastiest little word. I told her, if she said that “bad word” again, I would wash her mouth out with soap. I came from the bathroom, with a bar of soap to show her I meant business. I asked her again to count to 10. She said that 4 letter word again, more adamantly. I rubbed my finger across the wet bar of soap and rubbed my fingered across her lips. A soon as she licked her lips, she proceeded to cry from the awful soap taste. She ran to her mother to sooth the distaste on her lips. When I told her mother about my request, she [mother] freaked out. Mother also said the same dirty word, in referring to my daughter’s limited knowledge. I was a maniac, as far as her mother was concerned.

I pulled my daughter from the safety of her mother’s arms. As I visibly rubbed my finger over the soap bar, I asked my daughter to count to 10. She already knew the result of saying the bad 4 letter word. So she thought carefully. The most amazing thing happened. She turned around with her back to me and said “help me daddy”. This was symbolic. She knew every time I picked her up, she always accomplished something.

That dirty word did not appear in my daughter’s vocabulary again, until her second year in high school. She didn’t do well in history. I asked her “what is the problem”. She responded with that dirty word in a complete sentence. I proceeded to the bathroom and she changed her tune with a quick retraction and apology for using that word. So we continued with planning actions for improving her report card. She past all her subjects, including history, on the next report card. It’s phenominal how eliminating that nasty word helped her accomplish so many things over the years.

The odd thing is this 4 letter word is socially acceptable in any gathering of people. No one gives it a second thought. Very few people realize the damage this nasty word does to other people. It cripples many people. People hear this word, pass it on to other people and more people hurt themselves saying it. Many parents think nothing of saying this word to their children in every day conversation.

People miss out, on opportunities, raises, going to college, moving up the corporate ladder, starting a business, settling a dispute, forgiving a family member, meeting a new friend, taking a trip, learning something new, negotiating a better deal, just by uttering this word constantly.

Drum roll please . . . the dirtiest 4 letter word, which should be stricken from the English dictionary, is:
Can’t

I can’t do it *It can’t work * You can’t have everything you want * It can’t be done * You can’t do that

Who wants their mouth washed out with soap?

*******

“No one is a failure, unless they fail to try” -unknown
Carl E. Reid landed his first managerial position at age 16. Mr. Reid has over 40 years of business experience, including 26 years as an information technology expert and 15 years as a business career coach. He is CEO of NetTECH Systems Reid & Associates, Inc..  Carl has been a professional blogger and social media expert since 2004. In addition to being a sought after speaker, he publishes Library of Congress recognized newsletter blogs www.SavvyIntrapreneur.com and www.iTechSpeak.com . Carl is Chief Operations Officer for Empowering Today™s (ETP) Network. Email: Carl@success4u2.net - Tel: 201-222-5390.

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November 12th, 2009 by Bruce

Social Media - RSS Feeds

by Dave Walker

   This cartoon was published in The Productivity Institute (PI) Newsletter

We welcome your thoughts and comments on this cartoon.

Dave Walker
Cartoon Blog: http://www.cartoonchurch.com/blog/
Church Times Blog: http://www.churchtimes.co.uk/blog
Twitter: http://www.twitter.com/davewalker

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November 12th, 2009 by Bruce

Why Professional Development Matters

by Jason Klees

   This article was originally published in The Productivity Institute (PI) Newsletter 

PEOPLE DEVELOPMENT AS A COMPETITIVE EDGE DURING AND AFTER RECESSION:
Historically, recessions have provided opportunities to grow business and personal wealth.  For the purpose of this article, WEALTH is defined as an abundance of valuable resources or material possessions; an abundance or profusion of anything; a plentiful amount (Merriam – Webster).  No doubt, it helps to have wealth to weather an economic down turn!  We all have heard or personally know about managing wealth during a time like this.  You have probably recently experienced some of this management in your personal bank account or in your company’s budget and expenses.  But finance alone does not make a company wealthy.

CFOS LOOK TO EFFECTIVELY POSITION ASSETS, PRESERVE VALUE
I attended a presentation by Dennis Schuler, VP of HR at Proctor & Gamble and Dave Ulrich, professor of business at the Ross School of Business, University of Michigan, author, and co-founder of The RBL Group.  They said that HR people need to be business people first and understand how to add value to customers and investors through the capabilities they possess.  Does the Chief Financial Officer know about your training department?  Is (s)he aware of how the corporate university is a competitive advantage?  More appropriately – are you prepared to discuss these topics with them?  Many of my professional training counter parts would say “no“.    Take account of your staff with discernment to increase both your available cash and your profitability. Here are some ideas on how to do that:

SUCCESSFUL ON BOARDING PROGRAMS
There are many cases where executives leave a company within the first year.  Some are well known, like the Michael Ovitz / Michael Eisner arrangement but there are many many more that cost companies millions of dollars each year.  Likewise, there are many companies that grow their leaders from within using a “trial by fire” or a “sink or swim” approach.  Such an approach is open to liabilities and litigation. Issues like harassment, discrimination, negligence, or compliance can be mitigated by a consistent entry program.  And I might add refresher training doesn’t hurt either (Civ. No. CV08-331 JCC in U.S. District Court for the Western District of Washington).

LEADERSHIP DEVELOPMENT
Identify your highly motivated, indispensible people as well as your up and comers who are able to take on new challenges.  Make this a focused effort that is similar to other processes designed to protect and grow corporate assets. Provide a training ground for these folks to develop so that you can capitalize on their strengths and their increased abilities.  This can be done through a mentoring program, a partnership with a college or university, or with an updated internal management training program.  All of these to be aligned with this year’s performance goals as well as the five year plan. 

EXPAND INTERNATIONALLY – THINK TRAINING
Any company with the potential for an international presence should look into how prepared they are to enter or interface with the foreign culture.  Does your company offer language training? Do you tap into opportunities to host cultural experts to enhance your employees’ understanding? Do you have a management exchange program with a sister division where a manager participates on a learning path like a student foreign exchange program?  Imagine if you were to arrange an exchange program with your counterparts in China for example.  Did you know that 200,000 Chinese students study abroad ANNUALLY?   These are just some ideas that provide the ability to catalyze, be competitive, be compatible, and capitalize. Contrast these behaviors with that of your competition whose natural tendency is to view staffing as the most expendable expense and you quickly realize competitive advantage.

EMPLOYEE LIFE PROGRAMS
Okay, this is the soft stuff that typically HR is known for.  But before you stick your finger down your throat and make a gagging sound, hear me out as this will help leverage your assets for long term value!

Your employees may be as anxious or affected by this downturn as you are. That’s why you should consider offering seminars on topics such as credit, finances, debt, or foreclosure. Other topics could be eldercare, retirement planning, or funding a college education. These programs will be of significant value to your employees who may be facing great uncertainty. Programs like these demonstrate the employer is concerned for the people who contribute to the company’s success.  This value translates into increased loyalty and positive sentiment which become wildly important when the economy turns around and people start looking to change jobs (and companies).  Remember, the employee you’re able to save today is the position you don’t have to recruit, screen, hire, and train for tomorrow.
Jason Klees is just a simple guy from the mountains of North Carolina.  Though not an experienced farmer, he knows enough that spraying Round Up on your fruits will kill them.  Jason is a training and development specialist with the bulk of his career being in Operations as well as Human Resource departments for Fortune 100 companies. An avid follower of Stephen Covey, Jason really believes that if we live in Quadrant II, we can prevent more of the problems that we would otherwise have to solve later.  You can follow his thoughts and contribute your feedback by following him on LinkedIn: http://www.linkedin.com/in/jasonklees

Sources:
http://www.eeoc.gov/press/8-21-09.html
http://www.vistage.com/library/articles/article.aspx?id=%7BF3745ED9-BFA9-4753-A644-F497D88556EF%7D
http://www.deloitte.com/assets/Dcom-Canada/Local%20Assets/Documents/en_ca_CFOrecessionplaybook_Mar09.pdf
http://www.articlesbase.com/business-ideas-articles/exec-onboarding-key-to-companies-growing-through-recession-1100320.html
http://www.sibson.com/publications-and-resources/articles/May-09-workspan.pdf

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November 12th, 2009 by Bruce
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